Proxies will have to do
During a recent planning call for a patient disease management program the discussion turned to metrics. Key to any program design is agreement on what outcomes will be measured and what will be deemed...
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On Getting Nimble
As pharmaceutical companies attempt to become more nimble and decisive, senior leadership will need timely access to relevant data, insight and recommendations. Brands can no longer wait months for...
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Three Key Strategies to Drive Better Patient Care
When it comes to health technology and new mobile apps, we often jump right into a discussion about cool features and social media. But the real question should be impact. What positive impact are we...
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Wrapping Services Around Products: The New Pharma Model
“The home is ultimately going to be the major site of care for all but the sickest patients.” This from an interview with George Halvorson, CEO of Kaiser Permanente, in which he expounds about...
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Three pharma trends from the 2015 J.P. Morgan Healthcare Conference
I attended the J.P. Morgan Annual Healthcare Conference a few weeks ago. Think of it as the CEO version of SXSW for all things big pharma, biotech, health insurance, health tech and large healthcare...
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The Two-Edged Sword of Healthcare Reform for Pharma
The Economist recently published a report on the cost impact of healthcare reform in the US. The data shows that the fundamental idea of bending the cost curve by changing the way healthcare is...
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Pharma: Build “Around the Pill” not “Beyond the Pill”
For several years, pharma has attempted to move “beyond the pill” to offset declining product pipelines. The dream is to find new revenue opportunities. New business models. But as we’ve seen, these...
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Making Pharma “Fit for Purpose”
While in London recently for a series of meetings, I repeatedly heard the English phrase “fit for purpose.” It’s become a cliche for many in England, but I was struck by its syllabic crispness and...
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